Curious what’s trending in the Big Island real estate market? Here we explore some of the major players we’ve seen shaping the market. The Big Island of Hawaiʻi continues to capture the imagination of buyers from across the globe, and 2025 is proving to be another dynamic year for island real estate. While the high-demand areas remain popular, we’ve seen growing interest in some once-overlooked areas. Fueled largely by increased interest in sustainability and off-grid living, as well as the affordability of land in these burgeoning areas, the real estate market here is evolving in exciting ways.
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1. Off-Grid and Sustainable Living on the Rise
More buyers than ever are prioritizing energy independence, rainwater catchment systems, and eco-conscious design. The Big Island, especially areas like Puna, Kaʻū, and parts of North and South Kona, is uniquely positioned to meet this demand with off-grid homes, solar-powered setups, and agricultural acreage. With the high cost of standard electricity on the island, this becomes even more appealing with many homes in developed areas adopting some of these practices as well to reduce costs. These factors most commonly appeal to those who are seeking not just a home, but a lifestyle shift centered on self-sufficiency and environmental harmony.
What this means: Homes with solar arrays, catchment tanks, composting systems, and sustainable building materials are more attractive than ever. Upgrades like these are more common in Hawaii, both on and off the grid. A good PV system can mean hundreds of dollars in savings every month!
2. Interest in Permaculture and Agricultural Zoning
Often coming hand-in-hand with sustainability we see an increased interest in land zoned for agriculture. With increased interest in farm-to-table living, buyers are asking about ag-zoned properties and land that can support permaculture, animal husbandry, or small-scale farming. Hawaiʻi’s unique microclimates and rich volcanic soil make the island ideal for growing everything from coffee to cacao.
What this means: Buyers should work with agents familiar with county regulations, zoning laws, and water rights to make the most of this trend. These properties are especially appealing for anyone looking for a fresh start but it’s important to understand what you’re getting into. Be ready to get your hands dirty.
3. Remote Work Continues to Shape Buying Patterns
The remote work revolution isn’t slowing down in 2025, and it’s directly influencing where people choose to live on the Big Island. Buyers are looking beyond traditional resort zones, prioritizing views, privacy, and reliable internet access over proximity to offices or cities.
What this means: Expect continued demand for properties with fiber optic availability, functional home offices, and inspiring natural surroundings, particularly in upland areas like Holualoa, Waimea, and Volcano. Sellers in these areas should think about upgrades like this to maximize their home’s appeal!
4. Rural and South Island Areas Seeing New Interest
As prices in West Hawaii’s traditional hotspots like Kailua-Kona and Kohala remain high, more buyers are discovering the southern portions of the island. Communities like Ocean View, Nā‘ālehu, and Pāhala are seeing increased attention thanks to affordability and availability of open space.
What this means: These regions may represent some of the best value opportunities on the island in 2025, particularly for buyers looking to build equity or secure larger lots for farming or homesteading. As infrastructure on the island expands, these up-and-coming areas offer lots of untapped potential.
5. Luxury Real Estate Stays Strong – Especially Along the Kohala Coast
Despite economic uncertainty in some markets, the high-end sector on the Big Island is showing resilience. Resort communities like Mauna Kea, Kukio, and Mauna Lani continue to attract ultra-wealthy buyers looking for oceanfront estates, vacation homes, or legacy properties. The combination of privacy, security, and five-star amenities remains irresistible.
What this means: Inventory is tight and competition is high in the luxury segment. Buyers should be prepared to act quickly and sellers may be well-positioned to command strong offers. A market that requires both immense patience and the decisiveness to strike when the time is right!
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A Market Full of Possibility
While we’re seeing real estate markets across the country shifting, the Big Island remains a destination for buyers seeking space, natural beauty, and a deeper connection to the land. The market is diverse and resilient with a constant demand in all corners of the island. Whether you’re investing, relocating, or looking for a lifestyle upgrade, 2025 is full of opportunity.
Ready to explore what’s possible on the Big Island? Let’s connect and find the right property to match your vision.
